U.S. online music retail giant Apple Inc. has launched a program called "My iTunes" web widgets, allowing users to page through the blog, etc. to share with others their purchased tracks in iTunes, and favorite music critic. Apple is facing this web widgets. As long as the user's web support Flash display, you can paste the HTML code to your blog or personal homepage. Users can widgets appearance, color, style, customize, Apple said it will make everyone's My iTunes have maintained their individuality. My iTunes content has three categories, namely, users in the iTunes store to buy music history, music critic favored users, and user favorite singer or band. Through widgets, users can let friends or readers to share this information. U.S. Internet blog TechCrunch blogger Michael Arrington believes that Apple is entering the so-called "social music" market, so that those people who buy music in iTunes to communicate with each other to share information. Social property in the digital music on Microsoft's Zune player than Apple's iPod one step ahead. Zune configured the wireless LAN technology, and close to other Zune users to exchange music playlists and other information. Some industry analysts said that Apple's new version of the iPod player may add similar functionality. In addition, Apple has not yet installed on the computer for the iTunes client software launched similar social plug-ins.